Homeowners often ask what characteristics they should look for when choosing a home builder to build or remodel their home. Selecting a company that provides quality work product is, of course, paramount.  However, finding a builder that provides impeccable customer service, and a smooth process for completing your project will make for a great experience.

This is where a boutique home builder comes in. A “boutique” is, by definition, “a small company that offers highly specialized services or products.”  Similar to a boutique investment bank or law firm, a boutique luxury builder serves the specific and unique needs of a narrowly defined clientele.

Unlike the typical homebuilder that may be spread thin between dozens of projects, large and small, a boutique builder focuses on constructing only a handful of custom homes at a time, thereby providing a higher standard of customer service to its clients. Unlike other builders that have complex organization structures, with much of the day-to-day supervision delegated to project managers and site supervisors, the principals of a boutique firm, have a profound commitment to personalized service and time for every client.  For the boutique firm, exceeding the client’s expectations is of utmost importance.

At Newgard, we are a boutique luxury home builder. We choose to focus on a handful of projects at a time, giving us the opportunity to stay actively and personally involved in each project.  Through every step of the process, we work directly with clients, architects, interior designers – ensuring that every detail is carefully planned and constructed in a clean, efficient, beautiful and cost efficient manner.  Additionally, our personal financial and legal professional backgrounds make us especially suited to dealing with our clients’ needs.  We know the importance of direct, simple and transparent communication.  We believe in keeping you up-to-date and being available for you.  We are a construction concierge service, specializing in the construction needs of our clientele on the North Shore.

Building a custom home is likely your largest financial investment, and a very personal undertaking.   When evaluating different builders, consider whether that builder will give you and your custom home the attention it deserves, and will not only build you a quality home, but make the experience an enjoyable one.




As Charles Eames said, “[t]he details are not the details. They make the design.” When considering how to make your home unique, consider including some extraordinary details such as a special faucet in the powder room, unique lighting fixtures, creative art on the walls or a “wow” backsplash.  If you want to freshen up your home for Spring, add some brass accents.  Brass is the new hot trend:  add a new brass faucet, mirror or lighting fixture in your powder room.    Also, consider adding some personalized details:  a collage of pictures taken at various travel destinations, a collection of favorite menus or some monogrammed pillows to your master bedroom.   These small details are sure to make a statement.





We are excited to be remodeling an expansive home in Indian Hill Estates in Winnetka. Situated on 1.3 acres, the soup to nuts transformation of this colonial estate promises to be amazing!  Look for before and after pictures coming soon.